Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. To enhance luxury travel through integrated passenger lounge and in-flight services. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The firms A380 fleet is the largest in the industry globally (Lohman et al. The threat of new substitutes, supplier power, buyer/customer power, and industry rivalry is high. The domestic and international passenger share thus would be divided among all these airlines. Therefore, ensuring the quality services is the foremost strategy of the airline. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. According to an article it is clearly mention that Etihad along with Emirate Airline are providing tough time to its competitors. Through the year, the Catering division adapted its products and services to meet new customer requirements, including the provision of meals for quarantine facilities. Emirates management, which features experienced practitioners, is likely to accept measures that strengthen the airlines competitive position (Emirates Group 2015). accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. Study for free with our range of university lectures! In today world every organization is engaged in competition. The detailed complete set of references are available on request in the 'Complete report' on purchase. The Emirates Group. However, the threat of new entry is low because of the high capital/resource requirements and brand equity enjoyed by established carriers (Sheffi 2006). In 2020-21, dnata executed the USs first green turnaround of a customer aircraft at New York JFK, an achievement made possible by its previous investments in zero-emission, electric ramp ground support equipment. As for as Emirate Airline is concerned the basic need of people through this airline are comfortable journey, quality services, quality food during traveling, and may other required facilities during traveling. Emirates hotels portfolio recorded revenue of AED 296 million (US$ 81 million), a decline of 49% over last year as the events business dried up and facilities had to shut temporarily due to the pandemic. IvyPanda. Graham, F, Nigel, D, Ison, S & Humphreys, I 2009, The Transferability of the Low-Cost Model to Long-Haul Airline Operations, Tourism Management, vol. Today, we fly the worlds biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies. Dubai World Expo 2020 to be a major business opportunity, 1. 205-211. . As, Etihad Airline is also doing well and providing tough time to its competitors. Emirates local competitors include RAK Airways and Etihad Airways. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. DII impact from Emirates' operations 5 Figure 4. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are better for the environment, better for operations, and better for customers. It involves identifying the internal and external factors that can affect a ventures success or failure and analyzing them to develop a strategic plan. The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. The aim is to offer customers an efficient and enjoyable traveling experience. Moreover, the airline is economically strong and it will never turn down. The Summary report contains the SWOT & PESTLE table contents only. Moreover, as the country has flourishing tourism industry therefore, from many country every year millions of people travel to UAE for holiday. These helped us sustain operations and retain the vast majority of our talent pool. Revenue from dnatas Travel Services division has declined by 96% to AED130 million (US$35 million). Based on the evaluation, the following three strategic choices were identified: Porters five forces provide a useful framework for analyzing industry structure and processes to identify the sources of competitive advantages for a firm (Porter 2008, p. 67). You are free to use it for research and reference purposes in order to write your own paper; however, you And this airline is hopeful in maintaining it strong growing position in future also. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. These airlines mostly position there brand on following factors. Moreover, their major aim is provide the quality services for that they have dedicated team that work day and night for ensuring the quality (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. The strategic decisions revolve around four main objectives. The airlines primary hub is at Dubai International Airport (DXB), also one of the busiest airports in the world regarding passenger traffic. MarketLine 2014, Company Profile: Emirates. Trade protectionist policies of new U.S. administration, 1. Over 37 airlines serve Dubai. McGee, J, Thomas, H & Wilson, D 2005, Strategy Analysis and Practice, McGraw Hill, New York. The huge capital investments constitute another barrier to new entry. Turkish Airlines based in Istanbul is also emerging as a formidable regional rival covering more than 280 destinations through its hub and spoke model. The PESTLE analysis for Emirates Airlines is given below: We do not share your information with anyone. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Emirates average fleet age remains at a youthful 7.3 years. The airline was established by the Emirates government. The three strategies will be analyzed to determine their suitability, acceptability, and feasibility in the commercial aviation context. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. 2011). However, the staff is likely to oppose the cost-cutting measures (lean workforce) contained in the strategic action 1. Emirates average fleet age remains at a youthful 7.3 years. Airlines can utilize travel agencies, advertisements and the internet to promote their brand. Other people:Business people, families, professional and other people from all over the world. In addition, Emirates Airline has a large fleet size (217 large carriers), integrated services, and brand equity (intangible resource) to support its growth. The airline reports a Passenger Seat Factor of 44.3%, compared with last years passenger seat factor of 78.5%; and a 48% increase in passenger yieldto 38.9fils(10.6US cents) per Revenue Passenger Kilometre (RPKM), due largely to a favourable route mix, fares and continued healthy demand for premium seats. These forces are further divided as the macro forces as well as the micro forces. Today the economy of the country is growing on fastest pace and the recorded economy in 2013 was 4.4 percent, which was expected to reach at 4.8 percent this year. For different referencing styles and detailed guidelines, please click here. Due to ideal place for conducting businesses and due to best tourist spots in the country, the country is the ideal place for foreign investors. better for the environment, better for operations, and better for customers. Therefore, the strategic options will not reduce the financial returns/profits of the airline. Analysis of Competitive Strategy and Position. This is IvyPanda's free database of academic paper samples. 2009). In addition, it offers integrated in-flight catering and accommodation for travelers. On the other hand, one potential strategy is expanding its network to overseas markets. It has never gone into receivership or merged with other airliners. IvyPanda. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. From long ago the airline is applying full fledge marketing strategies to ensure the quality services they are providing to their clients. 610 - 611): 1) Arriving passengers In 2020-21, the Group collectively investedAED4.7 billion(US$1.3 billion) in new aircraft and facilities, the acquisition of companies, and the latest technologies to position the business for recovery and future growth. From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate environments and the communities served by the fleet of its airlines. Grant, R 2002, Contemporary Strategy Analysis, Concepts, Techniques, Applications, Blackwell publishers, London. Therefore, their employees are also loyal to the company (Group, 2011). We aim to recover to our full operating capacity as quickly as possible to serve our customers, and to continue contributing to the rebuilding of economies and communities impacted by the pandemic.. Emirates Airlines strongly focuses on providing luxurious travel experiences and top-notch customer service. The airline is a subsidiary of The Emirates Group, owned by the government of Dubais Investment Corporation of Dubai. The appropriateness of the strategic options for Emirates will depend on their relevance to the firms internal capabilities and strategic vision as well as to the macro-environment forces/trends in the industry (Dess, Lumplin & Eisner 2007). It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. More and more countries are recognising that liberal air access has a multiplier effect on their economics and protection of their national carriers no longer stacks up in the cost-benefit equation or serves their national interest. To lower the operational costs through a lean workforce and maintaining low overhead costs. Emirates utilizes this strategy to reduce costs to enhance its competitiveness. Organizations are referred as an open system, where there are many forces that directly or indirect affect the organizations. The number of aircraft turns handled decreased by 57% to 211,000, on account oflower business volumes; whereas there was only a minor 5% decline in cargo handled to 2.1 million tonnes given the strong air freight demand across many markets. And toady Emirates Airline also known as low cost carrier (rodrigo, 2012). I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Adding the option of accessing the airlines services in the customers native language can also being implemented as are 24x7 customer care services that can offer solutions to basic questions and add a human touch to the booking process. Emirates 2012, Airlines and Subsidy: Our Position. Kotler, P & Keller, K 2011, Marketing Management, Prentice Hall, New York. An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. dnatas cargo handling declined by 18% to 575,000 tonnes, reflecting the reduced available flight capacity in the overall air cargo market over the year. Economically the country has seen many ups and down in the previous years. Current strategies are built around the firms capabilities, such as resources and technological expertise. Do you have a 2:1 degree or higher? Jammoul, A 2014, The Strategic Diagnosis: Emirates Airlines, Sophia University Presss, Nice, France. The financial investment to purchase and install or upgrade systems that improve the in-flight experience. Keep it up! Damuri, Y & Anas, T 2008, The Emergence of Low Cost Carriers in South East Asia. Emirates Airline is a national carrier; therefore, it enjoys the government support (monarchy). While making purchase decision many factors affect consumer buying behavior (Dudovskiy, 2013). This is primarily due to the full year impact of the pandemic situation including a nearly 12-month shut down of the facilities in Australia which dnata had acquired only two years ago. Emirates received three new A380 aircraft during the financial year and phased out 14 older aircraft comprising of 9 Boeing 777-300ERs and 5 A380s, leaving its total fleet count at 259 at the end of March. From zero scheduled passenger flights at the start of the financial year, to operations in over 120 destinations by 31 March 2021, Emirates has shown its ability to adapt and respond to challenges, and the resilience of its people and business model.

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