For how long? Prospect: Asked you to reach out in 6 months, its been 3. Touching base via email is popular because its easy, its fast, and requires relatively little effort. Innovate and scale faster with less crm busy work. 7) Use numbers. As a result, an email . Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). Seeking out advice or feedback is a big part of being a partner and can get them on your side for shared success. What is the recipient supposed to do next? Your prospect just sat through a call with you and will still be invested in the conversation. It is a short, attention-grabbing phrase that tells the recipient what the email is about. Then, usecatching up as asubject line to win more opens (and replies). Why it works: It showcases that youre human and made a mistake. Keep yours this short to give your email a greater-than-50:50 chance of being opened. It's just screaming, "I want to take from you!". Great news! Dont sound like a stalker. Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. We mostly touch base with a person or a group of people when we want to discuss some important information in line with a common goal. Example: {!Action} {!Hard Success Metric} Like {!Customer}. However, for particularly tricky, difficult, or downright silent prospects, it can be exactly the kind of strategy that finally breaks through. Just let me know if you [see, deal] with any of these common pain points people in your [role, industry] typically do: Why it works: A subject line like this ignites curiosity and gets them thinking. Instead of waiting to send a touch base email you can find out their areas of interest and follow up with something to add value to their day. Even if it's a follow up email, use something like "Checking In," Or "Touching Base" to add a more professional touch. Showing a more natural side of yourself can help create a better first impression one that doesnt come off as salesy, but rather genuinely earnest. Get this free checklist to evaluate if if you're ready to retire email (and try something different). Use case 1: A trigger event occurred A trigger event is any action that suggests a lead is considering purchasing your product or service. As someone who works in healthcare [or any other industry], I thought you might find this guide on how to run a remote-friendly healthcare practice illuminating. It was great to share some of the latest research on touching base email subjects with you. So if youre looking for a way to improve your email communication, consider using a touching base subject line next time you write an email. It also makes sense to add the recipients name here for added personalization. "Hi [Name],") Specific discussion points and details from the interview or meeting. Oh, and the bonus of using RingCentrals app is that you can have all three of these communication channelsmessaging, video, and phonein one convenient app: When reaching out to a prospect, customer, or project partner, its essential to compose messages that draw the readers attention and compel them to respond. Call to action: Give the reader a relevant next step. Introduction using the recipient's name (e.g. The solution? This means doing away with well-worn, yawn-inducing office jargon. Maybe you notice a lead signed up for a free trial or your company's newsletter. So, in November a Touch Base email feels appropriate, before a phone call in December. Wed really love to see you there.. The prospect was too busy to engage and asked you to try again on Friday afternoon or In about 3 months. Im happy to answer any questions you may have. MIX IT UP Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. Test, Test, Test. This makes it an ideal subject line for sales or marketing emails. Most businesses send fewer emails than they could for fear of annoying customers. The lessons email In fact, one in four employees regards it as the most annoying office buzzword around.1 The expression doesnt stand out or convey anything particularly meaningful to those who read itmaking it far from ideal if you want your emails to be opened, read, and replied to. Take a look at the template below to find out how to use a "touch base" email for both the recipient's and your benefit. Convenient, eh? Our guess: Automated invites from strangers just arent the same as carefully crafted invitations from friends. A touching base email is an email sent by a supervisor to have a meeting. You can say you heard about it and ask if its worth going when you visit. Include an agenda and a note of appreciation for their time. This should be a short email with something you think the prospect will find useful or interesting. News, stories and latest thinking on sales, marketing and more. Be funny. With a little creativity and a dash of personalization, you can write an email subject that will stand out in a recipients inbox and pique their interest. Hungry for more? Prospect: Wasnt interested at the time and didnt give you a good time to follow up. Keep all your relationships in one central place, Build and maintain personalized relationships at scale, See how your business is doing with custom reports, Manage your contacts, deals, emails and more in one place, Save time by connecting Copper to popular apps and tools, Move relationships forward while you're on the go. The phrase touching base is often used in business contexts when reconnecting with someone (e.g., just touching base) or proposing to make an appointment with them (e.g., lets touch base). With so much competition for their attention, you need to do everything you can to stand out in their inbox. Well re-consider in December when things are under review. December gets close, and you want to give them a friendly reminder. Even better, following through on an email subject line like this is very easy to do. Its like saying, Lets catch up or Lets make small talk.. Here are some additional subject line ideas you could also test out: Choosing the phrase Next Steps to start off your email can boost your email reply rate 20 percent above average. Something went wrong while submitting the form. Touching base emails can seem like an easy way to reach out and connect with clients. Powered by Writing Craze. The 117 different approaches to the email subject line that weve compiled in this blog post, should give you plenty of ammunition for your own emails. People wont always open the same subject lines, and little tweaks to your campaigns over time can increase open rates, responses, and conversions. It provides intrigue by highlighting some event that they might have forgotten about or brushed off. Originally published Apr 01, 2020, updated Feb 07, 2022. A subject line like this starts that conversation in a low-pressure way one that comes off casual, honest, and to the point. Subject: RE: [Past email chain subject line] Email: Mrs. Jane Doe: I wanted to take a moment to follow up on the [Job Title] position I interviewed for on [date of interview], as well as our past conversations about the opportunity. Reason to Reach out: Its December and youve found a recently published article on an area that the prospect is interested in. That way you come off less spammy. Lets dive into 15 unique ways to say thanks to your customers. If you could wave a magic wand and solve your biggest problem what would it solve? 19. The big problem with these emails is that they tend to lack value. Good contact data stems from asking the right questions on your first engagement, as well as doing your initial research to find common ground, possible pain points, and other areas you can use to create a connection. Its definitely not one of the best email subject lines. Or even better. The conclusion is short and sweet and reiterates the main points of the message. Instant activation, no credit card required. The answer to that is YES. Bottom line: always have a reason for following up. Reason to Reach out: The prospect just hired a new employee on their team. We haven't spoken in a decade. With a CRM, you can create system-generated tasks that are automatically scheduled based on triggers you set. One type of subject line that can be particularly effective is the touching base subject line. The goal of this question is to find out whats personally important and meaningful to the prospect. We think youll be surprised. On top of that, it piques their interest by sharing that theres one more thing they left out. Many of our other clients in a similar role to yours swear by it.. "Let's meet this week" Its actually one of the best email subject lines out there. If youre running a small business, you probably know that regular contact with your prospects and customers is essential for building those relationships and solving customer issues quickly. The Ideal Touch-base email subject examples:If you want to remind yourself of the ideal, consider writing an email subject like this: "Looking forward to a fun night tomorrow." Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. A subject line should be eye-catchy and easily understandable. Send automated and handwritten personalized thank you emails and notes to clients with this step-by-step guide on how to thank customers for their business. After a couple of failed attempts ringing back, the Touch Base email is sent. You can also try adding your own subject line to the mix to see how it compares. When writing a touching base email, try to give the person you email something they need. Sound familiar? Most people only scan their emails and if the subject line doesnt catch their attention, they will simply delete it without reading it. But you might also be setting up a time to talk without being pushy about it. Give me some insight here. They want to know theyre making the right choice and to do that, they have to cross a certain threshold of information. If youre sending your email in an effort to remind the recipient that you exist, its best to include something of value. The trouble is that touching base is an overly-used piece of business jargon. That last bit is crucial because, during the decision-making process, your prospects are always hungry for more. Related: 113+ Best Confirmation Email Subject Line Ideas, Related: 113+ Best Email Subject Lines For Sales Ideas, Related: 109+ Best Spam Subject Lines Samples & Examples. Why it works: People inherently want to be helpful, even if theyre busy. Copyright Vouris. 1) Keep it short and simple. Subject lines that imply same-day send times as meetings receive more opens and replies than reminders sent days before and meeting follow-upssent days after. If youre distant, an invite to a webinar or another online event will work too. The benefits of using a Touching Base email subject line are twofold. This request for aid and empathy shows youre not just following up for the sale, but for their advice or direction. When it comes to writing an email subject, its important to keep it short, sweet, and to the point. Send me a personal video of you explaining your product and how it would benefit my business. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. Example: Hey [client]. Subject lines are important for touch base emails. One way to show that you genuinely understand the pain points and needs of your prospects is to reach out to them about emerging challenges in their industry. Something that will really engage your readers? For a much better result, make a specific recommendation like this: This makes it easy for your recipient to say yes or no. Make it easy for your prospect, and youll get much better responses. Drop the touching base, and focus instead on offering value. The new email Formula: NEW: [Blog Post Title] Example: NEW: How Slack Generates 100,000,000 Website Visitors Per Month Groove HQ uses this little trick well to make opening emails about their latest blog posts more desirable: 2. One example might be sending a link to an article, e-book, or podcast your prospect might fight interesting. Everyones become blas tothis one. Its worth noting this likely shouldnt be your go-to approach for all customer interactions. Works on Outlook or Gmail (+ many more integrations), The Best Sales Cadence Based on 33 Million Emails, Email Subject Lines: 10 Data-Backed Ways to Boost Open Rates (+Examples), 20 Cold Email Subject Lines Proven to Get Over 85% Open Rates, Sales, deal management, and communication tips for your inbox. This reputation is not because following up with your prospect is bad. To break through this noise, youve got to be different. Follow-up After Following Up Subject Line: Fun facts you didn't know about (Company Name). This is a very simple yet effective touching base email subject because it is supportive but not too clingy. It points out some interesting tips about hiring and marketing.. Touchy subject? And being boring is not going to help you schedule sales calls, engage prospects, or close deals. Reality #9: The phrase touching base falls flat half the time. Touch-base calls are the voice-based equivalents to touch-base emails. How does [date and time] work for you? A greatsubject line should be short, descriptive, and to the point. Why it works: Fear of missing out, or FOMO, is a very real phenomenon one that Urban Dictionary defines as, A state of mental or emotional strain caused by the fear of missing out. They found that subject line especially useful as a direct follow-up to leaving voicemails with another short sentence about trying your line to show added commitment and persistence. What are they passionate about? It also works well as a tactic to re-engage prospects that may have gone cold. Touching base emails are the best way to keep in touch with people in a professional setting. Many emails say, Lets touch base in a few weeks or some other nebulous amount of time. Much more efficient than Hey, lets touch base.. To help your follow-up emails rise to the top, here are 16 follow-up email subject lines you can use to push past all the noise in the inbox and start more conversations. The demo has been given, but the timing was wrong. Your submission has been received! If you want your clients, colleagues or friends to work with you, ask them! In-depth guidance and best practices to take CRM further. 75 Kneeland Street, Floor 15 Boston, MA 02111, Get notified when recipients read your emails, click on links, or view attachments, Track all templates and campaigns to find your winning subject lines, Save top-performing subject lines and emails as templates that live in your inbox. And if you have a suggestion for replacing lets touch base or other boring business phrases, let us know on Twitter! Each additional word in the subject line decreases the open rate. What to do during a meeting: Take notes using one of these 4 meeting minutes templatesso you dont forget 75% of whats discussed. Beloware the top ten realities from ourresearch. What to do about it: Take one minute to tailor your subject line to the value you provide in your email. Here are brand new insights to help you send more compelling emails and increase email engagement. One study showed an 18% response rate to the first email sent, 13% to the fourth sent, and an impressive 27% to the sixth email sent. The Don'ts. Why it works: To start, it stokes curiosity because it implies they know something about you, your company, or a competitor. If they havent been, you can build rapport by sharing all the great things youve heard. Get straight to the point. Save my name, email, and website in this browser for the next time I comment. Are you around Tuesday at lunch?Congratulations,Graham. (Authors note: this is a close cousin to Ill circle back around or Lets take this offline. Just say no to terrible office jargon.).

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