This website uses cookies. Capital Cities acquired the American Broadcasting Company (ABC) in 1985, using that company's name. He is an avid traveler, having skied Italy's famed Sella Ronda, traversed Alaska via dog sled, played baseball in Cuba and sailed the Caribbean. What happened to Connected K on KSCS? He has been hosting mornings on KSCS for 30+ years and is a member of the Country Radio Hall of Fame. After the Cumulus takeover in 2011, the HD broadcasts were temporarily discontinued. But there were no trees. She will replace Katelyn Connected K Maida, who exited the station earlier this month. 33 talking about this. 'https://connect.facebook.net/en_US/fbevents.js'); ALL ACCESS extends a hearty congratulations to CUMULUS Country KSCS/DALLAS morning host MARK "HAWKEYE" LOUIS, who is celebrating 30 years with the station today (7/18). DALLAS, TX, November 3, 2021 Cumulus Media announces that it has signed a new long-term agreement with Country Radio Hall of Famer Mark Hawkeye Louis, longtime Morning Personality on Dallas radio station New Country 96.3/KSCS-FM. I went to work getting donors to adopt trees and by 1998, we raised the necessary funds to make my crazy dream a reality, and the planting began. People may receive compensation for some links to products and services on this website. Copyright 2020 Cumulus Media / Cumulus Media is an equal opportunity employer / AA. Heres what we know. Even if you lose the fight, you showed up, and that in itself brings respect., Katelyn also thanked listeners for their support. On March 29, 2023, Fort Worth Mayor Mattie Parker and Fort Worth City Council Member Michael D. Crain presented Hawkeye with the Proclamation honoring his efforts and marking the 25th Anniversary of the Camp Bowie Tree Project. DFW's longest-running morning show on the FM dial, Hawkeye in the Morning airs on New Country 96.3 weekdays from 5:30am-10:00am. Longtime country radio host Terry Dorsey dies just months into his retirement, Gov. gtag('config', 'G-Y54T75NHP8'); [5] This made KSCS a sister station to its longtime rival, KPLX. The podcast features a variety of celebrity guest, noted travel writers and a number of Hawkeye's travel companions. Copyright 2023 Distractify. Twenty-five years ago, local radio personality Mark "Hawkeye" Louis planted a seed, or more accurately, a tree in Fort Worth. Plus my wife Madelyn joins the podcast to discuss the amazing . Our audience will be in good hands for years to come with the legendary Hawkeye in the Morning show!, Mark Hawkeye Louis commented: Its been a great year at KSCS and Im excited for the future. But Id be lying if I said my career wasnt a series of leaps and sacrifices., She went on: You will no longer hear me on New Country 96.3, but you will always have a friend in your corner. Louis and his wife had moved from San Antonio and lived in the Camp Bowie area. Article continues below advertisement What happened to Connected K on KSCS? On Dec. 9, he went on the air and told his listeners hed be leaving in about a week. on 96.3 KSCS, the longest running FM show in Dallas - Fort Worth. Hawkeye has hosted the "Hawkeye In The Morning" show for over 30 years. I dont think he relished the idea of us making a big fuss over him, Morris said. Dorsey and Louis won numerous awards including Billboard's Major Market Air Personalities of 1998 and the Academy of Country Music's 2008 Personalities of the Year. Its scary. DFW's longest-running morning show on the FM dial, Hawkeye in the Morning airs on New Country 96.3 weekdays from 5:30am-10:00am. Current CUMULS MEDIA KSCS (NEW COUNTRY 96.3)/DALLAS midday personality MICHELLE RODRIGUEZ will join the station's "HAWKEYE in the Morning show" alongside current host MARK "HAWKEYE" LOUIS . The rise in popularity of country music in the late 1970s led to KSCS becoming a dominant station in the ratings. She created an online DJ position for herself when she noticed the media company didnt have a social media strategy, which is how she became known as Connected K. She moved from Houston to Dallas when KSCS brought her on to co-host the morning show with Mark Hawkeye Louis. Audacy Releases Fourth ''State of Audio'' Guide, Report: Seven New Findings About The Podcast Audience, Salem Media/Tampa Appoints Cassidy as General Manager, KYSR/Los Angeles Names Christen Limon Music Coordinator, Ramona Holloway Makes Moves at Radio One Charlotte, Jack Kulp Exits Mornings at KISQ-FM in San Francisco. Hawkeye. He just kept sending them back. KSCS (96.3 FM) is a commercial radio station licensed to Fort Worth, Texas, and serving the Dallas-Fort Worth Metroplex. It also brought competition in the form of KPLX, which entered the country music market in 1980. In January 2008, KSCS was re-branded as "The Big 96.3." . The day after he retired, he drove to Illinois and joined his wife at the new place, Morris said. Management decided to extend the country music brand to FM. KSCS launched its HD2 digital subchannel in 2008 to broadcast "The Texas Twister", carrying all Texas country music. The 66-year-old country music radio host died unexpectedly Saturday night at his home outside Peoria, Ill. Mark "Hawkeye" Louis, Dorsey's friend and host of Hawkeye and Dorsey in the. Formerly known as "The Dorsey Gang", the morning show featured Country Music Disc Jockey Hall of Fame member Terry Dorsey. "Nights with Elaina" is heard weekday evenings. The series focused on the infamous bigot Archie Bunker (Carroll O'Connor), his wife Edith (Jean Stapleton), daughter Gloria (Sally Struthers), and son-in-law Mike (Rob Reiner), and their . new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], Mark Louis signed a 1 year, $550,000 contract with the Arizona Coyotes on Apr. Mike Preston, Program Director, KSCS/KPLX, said: Its a joy to listen to the magic that Hawkeye and Michelle create every morning on New Country 96.3. The spot may be wide open, but it might also be narrow. Ill never forget that., The day prior, she told a Twitter user that she honestly [has] never been more excited for her future and that she cant wait to share the details soon., And when a fan checked in on Twitter a few days later, she wrote, I cant say much for now, other than Im moving in another direction. The show features Mark "Hawkeye" Louis and Michelle Rodriguez, who previously hosted Middays since 2011. With Dorsey's arrival, the ratings started to improve again, just as country music's popularity started to rise again. Following the December retirement of Terry Dorsey, Cumulus Country 96.3 KSCS Dallas, has completed the revamp of its morning show with the addition of Katelyn 'Connected K' Maida.. Maida will join incumbents Mark "Hawkeye" Louis and "Trapper" John Morris on Monday, March 9. Ive been thinking for a while about how to word this announcement when this time came. November 3, 2021. Dorsey graduated from high school in Cincinnati and learned how to be a broadcaster in New York City before he was drafted into the Army during the Vietnam War. KSCS and sister station WBAP are responsible for activation of the North Texas Emergency Alert System when hazardous weather alerts, disaster area declarations, and AMBER Alerts for child abductions are issued.[1]. ", He added, "I couldn't be prouder of what we were able to do together - and I can't believe that 25 years have passed since we started this passion project! I have shared some of my favorite moments of my life with you. I said, Would you just eat the eggs?. He taught me that you have to let other people shine; you dont have to be the only person that shines. Get the latest breaking news from North Texas and beyond. Mark is on the Board of Directors of the BMW. })(window,document,'script','dataLayer','GTM-NNH3C9L'); Hell, stand in the room without a chair if you need to. At the time, the brick-lined road had a traffic island. Mark "Hawkeye" Louis is a radio anomaly. Dallas-Fort Worth morning personality Mark "Hawkeye" Louis, host of "Hawkeye In The Morning" on KSCS-FM (New Country 96.3), was honored with an official proclamation from the city of Fort Worth for a tree-planting campaign that he started 25 years ago along Fort Worth's historic Camp Bowie Boulevard. In 1988, KSCS hired away KPLX's star morning host Terry Dorsey. Dorsey also was one of few radio hosts to use their real names. "One woman told us how she went to her car. Please enter your username or email address to reset your password. In the 1980s, Dorsey had a signature bit that later became nationally syndicated. He has been waking up 96.3 KSCS listeners for 30+ years. The station's ratings started to sag after the Urban Cowboy era faded, and with tough competition from KPLX. Mark "Hawkeye" Louis and "Trapper" John Morris will host a tribute to Terry Dorsey on Hawkeye and Dorsey in the Morning on KSCS-FM (96.3). n.callMethod.apply(n,arguments):n.queue.push(arguments)}; CUMULUS MEDIA announces that Country radio personality Michelle Rodriguez will join the legendary Hawkeye in the Morning Show on New Country 96.3/KSCS-FM as Co-Host. Ive decided to retire and turn the reins over to Hawkeye and Trapper here, he said on the air. Hawkeye was inducted into the Country Radio Hall of Fame in 2020 and has been awarded Billboard Magazine's Radio Personality of the Year and the Academy of Country Music's Major Market Personality of the Year. function gtag(){dataLayer.push(arguments);} Travel With Hawkeye features longtime Dallas morning radio host Mark "Hawkeye" Louis (96.3 KSCS) and his tales from a lifetime of travel and adventure. In the 1960s, WBAP-FM switched to all-classical music, which had been a popular format in the early days of FM radio. She moved from Houston to Dallas when KSCS brought her on to co-host the morning show with Mark "Hawkeye" Louis. The topics range from Henry Winklers tales of fly fishing in New Zealand to Hawkeyes stories of misadventure and naivety. Dallas-Fort Worth morning personality Mark "Hawkeye" Louis, host of "Hawkeye In The Morning" on KSCS-FM (New Country 96.3), was honored with an official proclamation from the city of Fort Worth for a tree-planting campaign that he started 25 years ago along Fort Worth's historic Camp Bowie Boulevard. Louis has been heard on the station since 1988. Dorsey began spinning country records in 1977 after landing a gig in Dayton, Ohio. Cumulus Media engages listeners with high-quality local programming through 412 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America;and inspires listeners through the CUMULUS Podcast Network, its rapidly growing networkof original podcasts that are smart, entertaining and thought-provoking. In 2015, he was honored by Cook Childrens Hospital in Fort Worth for 800 hours of volunteer service, and for starting the annual Cook Childrens Radiothon in 2014. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. Guests are welcome to call in at 888-787-1963. During her time at the station she has hosted nights and since 2013 middays. Mark, his wife Madelyn and his family spend their spare time enjoying concerts, traveling and fixing up their 70 year old home near White Rock Lake. The podcast features a variety of celebrity guests, noted travel authors and a number of Hawkeyes travel companions. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? Dorsey had secretly sold his house and bought another one in Illinois. He moved to Dallas in 1980 and worked for KPLX-FM (99.5) before moving to KSCS in 1988. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. The call letters changed to KSCS to match the slogan. KSCS has an effective radiated power (ERP) of 100,000 watts. Rodriguez joined KSCS in 2011 after previously working at sister " 99.5 The Wolf " KPLX. if ( typeof googletag !== 'undefined' ) { When he retired, Dorsey was among the most beloved and honored radio voices in Dallas-Fort Worth. KSCS is the home of Hawkeye In The Morning, currently the longest-running morning radio show in the Dallas/Fort Worth area. Hawkeye also hosts Travel With Hawkeye, a multimedia travelogue that features podcasting, broadcast features and social media. (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': -. Mark "Hawkeye" Louis said: "When I started the tree adoption program and campaign in 1997, Camp Bowie Boulevard, Fort Worth's last brick road, had a wide, bare median. The official page of Hawkeye, morning host of New Country 96.3 KSCS. Very few people get to retire in this business, Louis said. Hawkeye's finale, which landed on Disney+ on December 22, featured a number of surprising reveals including Vincent D'Onofrio's return as Wilson Fisk. Mark Hawkeye Louis, host ofHawkeye in the Morning show on New Country 96.3 KSCS, is the longest running FM host in Dallas - Fort Worth. ", Louis said, "When I started the tree adoption program and campaign in 1997, Camp Bowie Boulevard, Fort Worth's last brick road, had a wide, bare median. "There's Hawkeye, and there's me with the silly radio name," said "Trapper" John Morris, assistant program director at KSCS and the show's producer. Radio Show DFW TX He is a member of the Country Radio Hall of Fame and the Texas Radio Hall of Fame. He is a member of theCountry Radio Hall of Fame, winner of the Billboard Magazine, the Academy of Country Musics Air Personality of the Year and a member of the Texas Radio Hall of Fame. Mark "Hawkeye" Louis, host of Hawkeye in the Morning show on New Country 96.3 KSCS, is the longest running FM host in Dallas - Fort Worth. He is a member of the Country Radio Hall of Fame, the Texas Radio Hall of Fame and winner of the Billboard Air Personality of the Year and the Academy of Country Music DJ of the Year. My dad always told us to show up when we were growing up. In mid-July 2019, KSCS rebranded as "New Country 96.3" without the KSCS call letters in the branding.[7]. Copyright 2023 All Access Music Group All rights reserved. var ajaxurl = "https://www.newcountry963.com/wp-admin/admin-ajax.php".tb_animation_on{overflow-x:hidden}.themify_builder .wow{visibility:hidden;animation-fill-mode:both}.themify_builder .tf_lax_done{transition-duration:.8s;transition-timing-function:cubic-bezier(.165,.84,.44,1)}[data-sticky-active].tb_sticky_scroll_active{z-index:1}[data-sticky-active].tb_sticky_scroll_active .hide-on-stick{display:none}@media screen and (min-width:1281px){.hide-desktop{width:0!important;height:0!important;padding:0!important;visibility:hidden!important;margin:0!important;display:table-column!important;background:none!important}}@media screen and (min-width:769px) and (max-width:1280px){.hide-tablet_landscape{width:0!important;height:0!important;padding:0!important;visibility:hidden!important;margin:0!important;display:table-column!important;background:none!important}}@media screen and (min-width:681px) and (max-width:768px){.hide-tablet{width:0!important;height:0!important;padding:0!important;visibility:hidden!important;margin:0!important;display:table-column!important;background:none!important}}@media screen and (max-width:680px){.hide-mobile{width:0!important;height:0!important;padding:0!important;visibility:hidden!important;margin:0!important;display:table-column!important;background:none!important}}.themify_builder .wow,.wow .tf_lazy{visibility:visible!important} He has been awarded Billboard Magazine's Radio Personality of the Year and the Academy of Country Music's Major Market Personality of the Year. [2] KSCS uses HD Radio technology; its HD2 digital subchannel carries the news/talk programming of KLIF (570 AM). 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); A year later, Carter Publications sold KSCS to Capital Cities. During her time at the station she has hosted nights and since 2013 middays. googletag.pubads().setTargeting('cms-sgroup', ['All Sites', 'Format Country', 'Market DallasFort Worth TX', 'Format Country New', 'Cumulus OO']); He has been hosting mornings on KSCS for 30+ years and is a member of the Country Radio Hall of Fame. WBAP had much success broadcasting a classic country format known as "Country Gold," beginning in 1970. Host of Hawkeye in the Morning, Mark Hawkeye Louis has DFWs longest running morning show on the FM dial. '&l='+l:'';j.async=true;j.src= 26.8k Followers, 46 Following, 1,638 Posts - See Instagram photos and videos from Hawkeye (@hawkeyeonair) hawkeyeonair. The podcast features a variety of celebrity guest, noted travel writers and a number of Hawkeye's travel companions. ALL ACCESS extends a hearty congratulations to CUMULUS Country KSCS/DALLAS morning host MARK "HAWKEYE" LOUIS, who is celebrating 30 years with the station today (7/18). Rodriguez moves to mornings on New Country 96.3 after seven years as Midday Host for the station. Qualifying Offer: $588,500 STANDARD CONTRACT COMPARE THIS CONTRACT SIGNED BY: Don Maloney LENGTH: 2 YEARS EXPIRY STATUS: UFA SIGNING TEAM: Arizona Coyotes VALUE: $1,100,000 C.H.% : 0.86 SIGNING DATE: Jul. The Dallas/Fort Worth metroplex is a little less connected these days and we still dont know what happened to Connected K on KSCS, the radio station known as New Country 96.3. Visit our, Michelle Rodriguez Joins KSCS Hawkeye In The Morning, Ramona Halloway To Move From WLNK Mornings to Radio One Charlotte Community Affairs Manager, Cort Johnson Joins 98.1 The Breeze For Mornings As Jack Kulp Retires, Christen Limon Rises To KYSR Music Coordinator, WKHX Launches Amanda & Garrett In Middays. She debuts on Hawkeye in the Morning on Monday, November 30th. googletag.pubads().setTargeting('cms-pcat', ''); He was inducted into the Country Music Disc Jockey Hall of Fame and Texas Radio Hall of Fame. Cumulus Media Country New Country 96.3 KSCS Fort Worth/Dallas midday host Michelle Rodriguez is moving to mornings to join Mark Hawkeye Louis. 1,638 posts. The 66-year-old country music radio host died unexpectedly Saturday night at his home outside Peoria, Ill. Mark "Hawkeye" Louis, Dorsey's friend and host of Hawkeye and Dorsey in the Morning on KSCS-FM (96.3), said Dorsey had not been feeling well in recent days. He was honored by the Academy of Country Music as On-Air Personality of the Year and the show was recently nominated for the 2021 Marconi Awards Major Market Personality of the Year. Distractify is a registered trademark. And seeing that he got to enjoy so little of his retirement is heartbreaking.. The official Proclamation reads: "Whereas, Over the last 25 years, Camp Bowie Boulevard has become a beautiful tree-lined street thanks to many citizens who donated to the project and the efforts spearheaded by one local DJ, Mark "Hawkeye" Louis of 96.3 KSCS, with the surrounding community benefiting from the improvements now and the continued beautification of Camp Bowie Boulevard. 22, 2013 Apple Podcasts; Google Podcasts; Spotify; RSS feed; Recent clips Offers may be subject to change without notice. He has been awarded Billboard Magazine's Radio Personality of the Year and the Academy of Country Music's Major Market Personality of the Year. "My heart is broken . Follow. He would do outlandish commercials for Hiney Wine, a fake wine in a pop-top can. Hes given back to the community too establishing the Mark Rybczyk Scholarship for broadcasting students at his alma mater, The University of North Texas. Cumulus Media Country " New Country 96.3 " KSCS Fort Worth/Dallas midday host Michelle Rodriguez is moving to mornings to join Mark 'Hawkeye' Louis. The initial design behind KSCS was to play country music but with beautiful music-style FM formatics, featuring three or four songs in a row without talking, as well as using low-key announcers and carrying a lighter commercial load compared to AM stations. The station first signed on the air on March 8, 1949 as WBAP-FM. We get up every morning at a quarter to 3, and Im ready to sleep in just a little bit.. To this day, that is still the longest winning streak in Dallas/Fort Worth ratings history.[4]. He is also Chairman of the non-profit BMW Dallas Marathon. It was only a matter of time before Hawkeye found his way to the Country Radio Hall of Fame hes been surrounded by fellow Hall Of Famers his entire career, starting at KAJA/San Antonio early in his career, with his time alongside 2015 inductee, Randy Carroll. Hawkeye has forged an identity and career unto himself during those years, and has become a Dallas radio icon. (adsbygoogle = window.adsbygoogle || []).push({}); Radio news and headlines delivered right to your e-mail box -- and it's free. His current program Director is 2019 HOF class member, Mac Daniels. Hawkeye has written a number of books including the critically acclaimed novel The Travis Club. fbq('init', '369158204617951'); "I love what I do, and I am resilient. I thank all our supporters for helping to make the dream a beautiful reality that we can all enjoy for many years to come.". KSCS was the number-one radio station overall in Dallas/Fort Worth from 1980 to 1982. He was honored by the Academy of Country Music as On-Air Personality of the Year and . You were there when we got engaged, and you were there when I married that same man. Despite ownership and management changes and format tweaks, Louis has remained in one market at one station for decades. KSCS was named "2009 Major Market Radio Station of the Year" by the Academy of Country Music and 2020 Major Market Radio Station of the Year by the Country Music Association. Hawkeye, whose civilian name is Mark Louis, is a Texas Radio Hall of Famer and a Country Radio Hall of Famer who can be found on your dial at 96.3 KSCS every weekday from 5:30 a.m. to 10 a.m . HAWKEYE began waking up the DALLAS/FORT WORTH area in 1988 and has been a staple in the market. Jul 13, 2022 Wedding bells are ringing for Michelle Rodriguez, co-host of Cumulus Media "New Country 96.3" KSCS Dallas' "Hawkeye in the Morning." Her boyfriend, Tim Rawson, proposed over the weekend at San Diego's Sunset Cliffs. We added station veteran Michelle Rodriguez to the show this past year and she took us to a new level of success. For more information visitwww.cumulusmedia.com. j=d.createElement(s),dl=l!='dataLayer'? "He knocked it out of the park," she said. s.parentNode.insertBefore(t,s)}(window, document,'script', For the past 29 years, hes been a fixture at KSCS/Dallas, many of those years spent partnered with 2006 CRHoF inductee, Terry Dorsey. 25 years later, Camp Bowie Boulevard is known for its miles of mature majestic oak trees that shade this historic street. I went to work getting donors to adopt trees and by 1998, we raised the necessary funds to make my crazy dream a reality, and the planting began. Eternally grateful to Dan Bennett, Mike Preston, Doug Hamand and Brian Phillips for believing in me and allowing me the opportunity to be part of a show I grew up with, in my hometown, simply a dream.. Hes also an avid supporter of Texas Scottish Rite Hospital for Children, Cook Childrens and their summer camp for cancer patients, Camp Sanguinity. Mark, his wife Madelyn and his family spend their spare time enjoying concerts, traveling and fixing up their 70 year old home near White Rock Lake. Over the years, Dorsey survived a heart attack, a block in his carotid artery that caused him to black out, a small stroke, and prostate and esophageal cancer. Thank you so much for your support!, Radio Host Fred Toucher Announced That He's Checking Into a "Mental Institution", Froggy Says Doctors Made a 15-Inch Incision on His Head as Part of Brain Surgery, Radio Host Nate Lucas Suspended for Using Sexist Slur to Describe Kamala Harris. The show airs Monday through Friday from 5:30-10am on New Country 96.3 and is the longest-running FM show in Dallas-Fort Worth. By continuing to use this website you are giving consent to cookies being used. googletag.cmd.push(function() { He has also been nominated multiple times for the National Association Broadcasters' Marconi Award. HAWKEYE took to FACBEOOK LIVE this morning to share some feelings about his milestone anniversary; see that video here. Lance Venta is Owner and Publisher of RadioInsight.com. By signing up you agree to ourTerms of ServiceandPrivacy Policy, He gave a lot of people their start in their career, gave a lot of people their big break, including mine, Louis said. When I can, I will definitely let people know more. I originally wanted to take the weekend to reflect, but the news has gotten ahead of me, she wrote. Join Hawkeye and Michelle Rodriguez for great music and fun every weekday, including the 8:20 Second Date Update, the most talked about radio feature in DFW Featured Video And Im sure [Monday] hell be rolling his eyes.. [6] By Fall 2015, KSCS eliminated the pop crossover songs and returned to its core "New Country" artists. Mark "Hawkeye" Louis (CBS11) He doesn't know anyone who got hurt, but country music fans who called in, said they did. The Blog and Social Media posts report on his latest adventures. fbq('track', 'PageView'); Is there another radio cluster in America that can say all that?. Dorsey retired with very little fanfare. Rodriguez shared news of the surprise proposal on Tuesday morning's show. Website; Facebook; Twitter; Follow podcast. A Dallas native, Rodriguez has been a fixture on DFW radio since 2004 and has been recognized by D Magazine as one of the Best Radio Personalities in DFW. 25 years later, Camp . However, in November 2009, it reverted to its legacy branding in use since the 1980s. }); googletag.pubads().setTargeting('cms-sname', 'New Country 963'); It was only a matter of time before Hawkeye found his way to the Country Radio Hall of Fame - he's been surrounded by fellow Hall Of Famers his entire career, starting at KAJA/San Antonio early in his career, with his time alongside 2015 inductee, Randy Carroll. Plus my wife Madelyn joins the podcast to discuss the amazing . Katelyn studied broadcasting at the University of Houston after realizing she had a less than stellar singing voice but possessed the gift of conversation, as her official bio explains. His current Hawkeye In the Morning show on KSCS is the longest-running FM morning show in the Dallas market. Popular on-air personality Mark "Hawkeye" Louis has been waking up DFW-area residents, on 96.3-FM KSCS, since 1988. Louis said Dorseys retirement was bittersweet. The station moved to 96.3 FM in 1955. Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com. Mark "Hawkeye" Louis is the longtime host of Hawkeye In The Morning. The contract has a cap hit of $550,000. }. HAWKEYE CLARIFIES: 'My Name Is Not Hot Guy' Watch on Travel With Hawkeye In March 2015, KSCS tried an experiment, adding pop crossover songs by Rihanna, Kanye West, Paul McCartney, Avicii, Ed Sheeran, Ellie Goulding and a few other top 40 artists with no ties to the "New Country" format. Hawkeye has written a number of books including the critically acclaimed novel The Travis Club Mark, his wife Madelyn and his family spend their spare time enjoying concerts, traveling and fixing up their 70 year old home near White Rock Lake.

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